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Health insurance, in plain English.

Short, honest guides to reading policies, comparing insurers, and choosing cover. No jargon, no sales pitch, and every claim traced to its source.

Fine Print, Plain Sight

A 7-part guide to the fine print.

One arc, start to finish: what the wording really means, where the traps hide, and how to read a policy the way we do.

Part 1 of 7Health insurance basics

Why avikCover Exists

The confusion in Indian health insurance is not an accident; it is the business model. Here is the gap avikCover exists to close, and the equal footing we are driving toward.

1 May 2026 · 5 min read

Part 2 of 7Reading the fine print

The Policy Is Written to Be Unread

Most people think a policy is just long. The real problem is that it is built so even a careful reader walks away wrong. Here is how to read the page so it cannot quietly fool you.

5 May 2026 · 7 min read

Part 3 of 7Reading the fine print

What Is Your Sum Insured Actually Worth?

A ₹10 lakh policy rarely pays ₹10 lakh. One ₹6,00,000 hospital bill, three identical-looking ₹10 lakh policies, three very different cheques, and not one of them a rejection. Here is where the money leaks.

9 May 2026 · 9 min read

Part 4 of 7Reading the fine print

When Are You Actually Covered?

A new health policy is not a switch that turns on the day you pay. It is a set of clocks, and the cruel joke is that the cover you wanted most is usually the one that takes longest to start.

13 May 2026 · 7 min read

Part 5 of 7Your insurer

Don't Buy the Policy. Buy the Insurer.

A flawless policy from a company that fights claims is worth less than a plain one from a company that pays. And unlike the policy, the company's record is public.

17 May 2026 · 7 min read

Part 6 of 7Your insurer

Your Renewal Shock Was Visible a Year Ago

When your premium jumps at renewal, it rarely comes from nowhere. The warning was sitting in the insurer's public accounts a year earlier. Here are the three numbers that predict it.

21 May 2026 · 6 min read

Part 7 of 7Choosing a policy

Two Identical Policies, Opposite Products

An aggregator can show you two plans that look like the same product when they are opposites. Here is the method to actually compare them, using everything the series taught.

25 May 2026 · 9 min read

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